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Business Intelligence: 5 Tips to Implement It Well

Your business knows just so much. The problem might be that it does not realize how much it knows. Bringing together business intelligence to produce meaningful new insights is an art in which CIOs can play an important part. In an article for ZDNet, Mark Samuels shares some tips from Martin Draper, technology director at luxury retailer Liberty, on how CIOs can best leverage business intelligence:

  1. View your initiative as a pervasive cultural approach.
  2. Gain top-level backing for your long-term goals.
  3. Use specialist capability to develop early wins for the business.
  4. Hook back into organizational demand on an ongoing basis.
  5. Aim for a nuanced understanding of the information you provide.

Exponential Intellect

The first step in effective use of business intelligence is to convince people that its adoption will be worthwhile. A brilliantly built data platform is useless if people have not been taught to understand and trust it. Thus, a CIO championing business intelligence needs to champion a change in cultural attitudes too.

Likewise, there must be some powerful executive backing behind your intelligence program, because it could very possibly take years to fully implement. Nonetheless, just like with any other long-term initiative you might engage in, you should look for early wins—to prove there is value to be mined.

About the fourth tip regarding organizational demand, Samuels writes this:

Executive expectations around the potential power of analytics remain high. Draper says business requirements can flex and change, so CIOs must ensure their BI programmes match technical capability with commercial awareness. “You will have to hook back into the business on a continual basis — and forever,” says Draper.

“BI is not just about building a SQL Server data warehouse. Great BI is all about creating benefits at some definable point down the line. Otherwise, it’s just another platform — and your business will not see the value from its investment.”

The longer you work at it, the deeper your understanding will become, and the more you will be able to reinvest your knowledge into the business. For more thoughts, you can view the original article here:

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